Nissan, the Japanese global automotive manufacturer, has revealed plans to establish a vehicle manufacturing plant in Tanzania after seeing possible signals of a rising vehicle market in the East African country.
Tim Jaques, the company’s chairman, made the remarks on the side lines of an event to unveil a new model of the Nissan Navara truck, which was recently launched in the country through Nissan Tanzania Limited.
According to Tim Jaques, conversations with officials on the idea were ongoing, and that it is part of the company’s desire to help in Tanzania’s economic growth, though industrial development.
“We are open to conversation but are also eager to engage in national economic growth. Since Nissan has been in Tanzania for some years now, we have seen significant signals of a developing automotive vehicle industry here,” he added.
The Nissan Tanzania official stated that the presence of a favourable investment climate among investors and manufacturers in the nation now allows for the building and development of high-quality products, including vehicles.
Speaking about the recently unveiled vehicle, the official stated that the new rugged Nissan Navara pickup provides an increased degree of safety, comfort, and driving enjoyment, while also bringing durability, dependability, and adaptability to trip enthusiasts.
With its recent launch in Tanzania Nissan Navara now becomes the direct competitor to Toyota Hilux in the country, as far as light all-terrain pickup trucks are concerned, previously the Ford Ranger was attempting to steal the Hilux Market, but the latter maintains lead.
On his part the company marketing manager of Nissan Tanzania, Alfred Minja, revealed that the status of business in the country during the previous year had been shaken by Covid-19 pandemic.
As far as Minja is concerned however, the country’s economy would benefit from the sixth phase government’s signals of brighter times ahead for investment.
The Nissan Navaras are pickup trucks with D21, D22, D40 and D23 model codes.
The nameplate has been used in Australia, New Zealand, Central America, South America, Asia, Europe, and South Africa.
In North, Central and South America and some selected markets, it is marketed as the Nissan Frontier or Nissan NP300.