Karibu-Kilifair Tourism Expo attracts over 7000 participants as Tanzania Travel Industry recovers

All roads lead to Arusha this June as more than 400 local and international exhibitors make scene in the city for the annual Tanzania’s travel, tourism and hospitality expo.

The ‘Karibu-Kilifair,’ also known as Kilimanjaro Tourism and Industry Fair, runs again in the weekend days of June 3 to June 5, 2022, in Arusha, with more than 12 countries participating in the International Trade fair.

This year’s instalment of the Karibu-Kilifair is being staged at the open Magereza grounds, slightly in the outskirts of the city, along Dodoma Road, just next, and in-fact, a stone-throw away from the Arusha Airport.

Participants include tourism organizations, tour operators, owners of hotels and lodges as well as safari equipment suppliers.

Essentially all parties involved in the tourism industry in East Africa present their products and services to an audience of more than 8000 patrons among them trade visitors and members of the public.

Parallel to the exhibition the Karibu-Kilifair 2022 expo comes up with a varied of side-show events such as entertainment programs and training sessions.

But according to the event Director, Dominic Shoo, the trade fair is an excellent opportunity to network and make new contacts with partners of the tourism in Tanzania in addition to learning about local tourist attractions.

The event is the first after the easing down of the global Covid-19 pandemic which had stifled the travel industry worldwide.

Beatrice Kessy is the Tanzania National Park’s Assistant Commissioner in-charge of Business Development. She wants the 2022 Karibu-Kilifair to focus on the Southern Tourism Circuit.

Beatrice points out that, while the popular Northern is always overtrodden, the less visited South has the largest National Parks (Nyerere and Ruaha) as well as yet to be discovered treasures of leisure travel.

Tanzania gets an average of 1.5 Million tourists per annum. Over 80 percent of these foreign visitors usually end up in the Northern Circuit where the Serengeti, Tarangire and Lake Manyara National Parks are found.

North-bound Tourists also love to sample the Ngorongoro Crater and climb Mount Kilimanjaro.

However the country suffered major slump in tourism following the outbreak of the Coronavirus in 2020 and 2021. The travel industry is now slowly, but surely recovering.

The NMB Bank is among the official supporters this year, with the ‘DPO – Think Payments,’ being Platinum Sponsor

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