Tourism Expo attracts 500 International Travel Agents. Show to pull 7000 visitors into Arusha

The Ninth Edition of the combined Karibu and Kilifair travel and Tourism Expo, is once more being staged in Arusha in the first week of June 2023.

Organized by the Kilifair Promotion Company, the East Africa’s leading Tourism Expo takes place at Magereza grounds, adjacent to the Arusha Airport in the outskirts of the City along the Dodoma Road.

According to organizers, the flagship event combining two tourism fairs of Northern Tanzania this time has grown larger, covering an astounding 30,000 square meters of real estate exhibition ground.

The annual tourism event this time features more than 430 exhibitors from 12 different countries, almost 500 registered travel agents from 34 countries.

It is also being anticipated that more than 7000 visitors will be attending the travel fair being held in Arusha from June 2 to June 4, 2023.

Arusha City happens to be the hub of tourism activities in the Eastern Africa Region, being the epicentre of the region’s top attractions such as the Mount Kilimanjaro, Serengeti National Park as well as the serving as portal for direct flights to the Zanzibar Isles for added beach tourism.

‘Where Business Meets Wildlife,’ is the new theme for the 2023 Karibu-Kilifair events.

One of the Event Directors, Dominic Shoo explains that this is because Tanzania is one of the few countries in the world where Meetings, Incentives, Conferences and Exhibitions (MICE) can benefit from the attractive wildlife.

“It is a special destination where leisure and business both find their ‘likes” Shoo maintains.

Tom Kunkler, the Karibu-Kilifair Director also points out that new attractions, new National Parks and attractive investor benefits have been created in Tanzania during the past few years.

“The government has also recognized KARIBU-KILIFAIR and other related events organized by the company including ‘My Tanzania Roadshows,’ and the newly launched ‘Z-Summit’ in Zanzibar as most important marketing platforms for the country’s tourism growth.”

Tourism has been one of Tanzania’s economic drivers, with the sector contributing USD 6.57 Billion, translating into nearly 11 percent of the country’s GDP.

Tanzania is a globally recognized destination for nature-based tourism, a competitive market segment in eastern Africa.