Tanzania is currently exporting horticulture produce valued at more than US $ 780 million, however the industry’s current potential is estimated to be more than US $2 Billion a figure which is soon going to be realized with the opening up of new markets abroad.
“Our flagship horticultural products include Avocados from the Southern Highlands, French Beans and Fresh Cut flowers,” revealed Dr Jacquiline Mkindi, the Chief Executive Director for TAHA the Apex Institution for the country’s Private Sector, under which horticultural activities get managed.
As it happens, the hottest product on global horticulture trade at the moment are the Avocados, with the buttery fruits commanding great demand and market value of US $ 13 Billion, but as the world craving for the buttery berries continues to escalate, soon the global value for avocadoes will shoot up to hit the US $23 billion value mark.
Global Avocado Market is currently being valued at US $ 9.14 Billion. The United States, Canada, Japan, Spain, and the Netherlands are currently the major importers of Hass avocados.
The United States and Canada hold a major share of 77.6 percent and 8.2 percent of the import from the market. With the increasing domestic as well as international demand, the exports are forecasted to rise even higher.
The Global Hass Avocado Market is the most popular variety of avocado in the world, projected to register a Compound Annual Growth Rate (CAGR) of 4.8 percent during the forecast period 2020-2025.
So far Tanzania is the only country in the East and Central region which can adequately supply Avocadoes to international markets and these fruits mostly originate from Southern Highlands. This is according to TAHA.
Apart from avocadoes, Tanzanian chilli peppers are reported to be quite ‘hot’ in the Middle East.
Sun scorched Dubai, in the United Arabs Emirates (UAE), has expressed interest in buying black peppers (spices) from Tanzania and this provides marketing potential for horticultural produce grown mostly in Tanga and Morogoro regions.
The Tanzania’s horticultural segment of crop production accounts for 38 percent of total Agricultural exports. However, ground handling and transport remain a major challenge with post-harvest loss being estimated to be around 40 percent.
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