Aleph expands partnership with Spotify to manage Global Advertising Sales in over 80 markets
Aleph, which is the global network of digital experts innovating at the intersection of media and payments, has hatched an expanded partnership with Spotify, the world’s most popular audio streaming subscription service
The move makes Aleph Spotify’s advertising sales partner in over 80 markets, providing access to more than 20,000 advertisers.
“We are thrilled to partner with Spotify on a global scale, and extend the partnership to include Sub-Saharan Africa, countries like Kenya, Tanzania, Uganda, Ghana and South Africa,” said Stephen Newton, Managing Director Sub-Saharan Africa at Aleph.
Spotify Advertising has been modernising its ad tech, strengthening its partnerships and deepening its human expertise to make it easier for advertisers to buy, create, measure, and get clear results on Spotify’s ad platform.
Spotify’s efforts reflect a significant step forward in automated buying and creative innovation for the ad platform and the broader digital audio industry.
Spotify is continuing to innovate its self-serve platform, Spotify Ads Manager, with more advanced targeting capabilities and new outcome-based objectives to help advertisers of all sizes create, optimise, and measure their Spotify campaigns, including Spotify Pixel, Custom Audiences, key third-party partnerships and a new App Installs objective.
Aleph has been a trusted partner to Spotify since 2013, when the initial partnership started with four countries.
The newly signed partnership brings Aleph’s comprehensive suite of services—including local media sales, payment solutions, creative support, and performance-driven automation—to effectively monetise Spotify’s advertising inventory and connect the brand with advertisers, streamlining and scaling Spotify’s ad solutions to 80+ markets.
Aleph’s teams will have access to Spotify’s Ads Manager to guide advertisers and agencies to leverage the platform’s full potential of advertising formats and targeting capabilities to ensure they can reach listeners during key moments, such as workout sessions, focused work periods and commuting to provide advertisers and brands with unique opportunities to connect with their target audience when they’re highly engaged and help reach their marketing goals.
Aleph is a global leader in digital media solutions, connecting over 22,000 advertisers in more than 100 primarily emerging markets, including Sub-Saharan Africa. Aleph provides comprehensive advertising services through partnerships with major platforms like Spotify, Twitter, Snapchat, Pinterest, and TikTok.
The company connects more than 60 leading digital media platforms, including Amazon, Criteo, Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others, across 130 countries, enabling 26,000 advertisers to engage over 3 billion consumers.
On the other hand, since its launch in 2008, Spotify has revolutionised music listening. Its move into podcasting brought innovation and a new generation of listeners to the medium. In 2022, Spotify took the next leap, entering the fast-growing audiobook market, continuing to shape the future of audio.
Today, more listeners than ever can discover, manage and enjoy over 100 million tracks, 7 million podcast titles, and 350,000 audiobooks a la carte on Spotify. Spotify is the world’s most popular audio streaming subscription service with more than 678 million users, including 268 million subscribers in more than 180 markets.