Kilimanjaro Coffee from Tanzania now dominates Shinjuku, the biggest Railway Station in Japan

Kilimanjaro Coffee from Tanzania is now dominating the Shinjuku Railway Station in Tokyo, Japan, which happens to be the world’s busiest train terminal.

‘Tully’s Black Barista Kilimanjaro Coffee,’ is what every traveller passing through Shinjuku is forced to gaze at, as the popular brew from Northern Tanzania is taking Japan by storm.

Tanzanian beverage beans are aggressively being advertised at the Shinjuku Railway Station in Tokyo, thanks to promotional efforts being spearheaded by the Tanzania’s Embassy in Japan.

“Our coffee is strategically positioned to reach a large number of potential customers, increasing brand awareness and potentially increasing sales,” reads a statement from the Embassy.

Kilimanjaro brand is currently ranked third among popular coffees in Japan with the product continuing to gain track on the beverage sector soon set to take the top slot.

The Shinjuku Railway station is also an ideal place to reach a diverse and international audience, as the terminal happens to be a popular hub for tourists and locals alike.

“Special thanks to our partners Ito En Company Limited and Tully’s Coffee, we are now able to effectively promote our Tanzania Coffee and establish a strong presence in the Japanese market,” says the envoy’s statement.

Tanzanian envoy to Tokyo, Ambassador Baraka Luvanda, and the Director General of Tanzania Coffee Board Primus Kimaryo, recently launched a campaign to promote Kilimanjaro Coffee in Japan.

The two officials have been working with beverage dealers in Japan.

They held an audience with the management of Ito En Limited, a multinational company based in Japan and which specializes in tea and coffee production, distribution, and sales.

Ito En, Limited also handles other beverages and happens to be the largest green tea distributor in Japan.

Other than its Tokyo operations, the company also boasts subsidiaries in a number of other countries, including, Indonesia, the United States, Australia, and China, among others.

The aggressive marketing campaign is what now transforms Japan’s biggest Railway Station into a Kilimanjaro Coffee display.

Shinjuku is a major railway station in the city of Tokyo, which serves as the main linking hub for trains’ traffic between the special wards of central and eastern parts of the Metropolitan as well as Western Tokyo on the inter-city rail, commuter rail, and subway lines.

The railway terminal bestrides the boundary between the Shinjuku and Shibuya special wards in the Nishi-Shinjuku and Shinjuku districts of Shibuya in the Yoyogi and Sendagaya districts.

Shinjuku station serves at average 3.6 million people per day making it the world’s busiest railway station and even entered into the Guinness World Records for such a feat.

Shinjuku has a total of 35 platforms, an underground arcade, above-ground arcade and numerous hallways with another 17 platforms adding up to 53 total, that can be accessed through hallways to five directly connected stations without surfacing outside.